In the #MeToo era, auto execs are rethinking use of ‘car girls’ at shows

GENEVA — At the Geneva motor show, some automakers want visitors to focus their minds more on the models — the cars, that is, not the women.

In the wake of the #MeToo movement’s explosion and growing awareness about sexual harassment, some auto executives have been taking a new look at the traditional use of often scantily-clad women on display stands at auto shows.

Some companies say a cultural shift is in the air.

Though a walk through this year’s Geneva auto show suggests the industry still actively associates its products with female sensuality and uses models to leverage that.

“I don’t think we will be able to change the situation from one day to the next,” said Susie Wolff, former development driver for the Williams racing team in Formula One, which has recently decided to stop using models at the start of competitions.

Wolff doesn’t like the idea of women standing by merely to be objectified. “But I think we are…

Original published: 2018-03-13 14:54:58 Read the full Chicago News here

Some local news is curated - Original might have been posted at a different date/ time! Click the source link for details.

Leave a Reply

Send this to a friend